Market Research & Trade Marketing Solutions for Emerging Markets

WHO WE ARE

Leading providers of trade marketing, project management and market research for our international clients in emerging markets

Cultiva

Created in Africa, designed for use in emerging markets. Our real-time data capture system App. allows global organizations to benefit from uniformity in reporting structures, across multiple countries. Provides for the creation of a singular dashboard, facilitating more effective management of strategic and tactical strategies, based on real-time facts

Why

To provide marketing intelligence that allows businesses to make better quality decisions, improving sales performance

Consulting Philosophy

Working in Mozambique for 16 years has created a pool of knowledge on value chains and extended route to markets. Our understanding of the challenges faced in launching a product into a new market, sustainably, provides tactical advantages. Market share growth and extending foot prints requires reliable in-country partnerships and Tangerine is a good example of this strategy

How

In-line with our successful partnership with Tangerine in Mozambique, we are acquiring partnerships in other emerging markets. Suitable partners have an established foot print and local knowledge in trade marketing and research. We use expertise in country to customise reporting and train local employees. Ongoing support is provided. Costing models are tailor made to suit clients requirements

Our Services

Marketing Guru provides consulting and project management in African markets in the sectors of :

STORE DEMOGRAPHICS

Fully segmented by channel, location and category with contact info, geo-location mapping, store size, gender, tills and till displays

COMPETITOR ACTIVITIES

Identify and monitor competitors, research their products, sales/marketing strategies and create solid business strategies

SHARE OF SHELF

Measured share of shelf provides a benchmark to your products in-store visibility and performance in comparison to the competition

ON-SHELF AVAILABILITY

One of the, if not the most important aspect of retail is ensuring your products are on the shelf. A mission critical measurement for all suppliers

MERCHANDISING PLANOGRAMS

Your visual merchandising tool - detailed drawings of your store layout with special attention on product placement.

DROPS AND SHELVES

Well-stocked shelves, clear pricing, and tidy displays lead to higher sales. Acquiring multiple vertical shelves (drops) creates pleasing displays and attracts sales

PRICE SURVEY

Knowing the recommended retail price of a product helps standardize prices among locations

POS TRACKING

(POSM) Point of sale materials are your assets and knowing their whereabouts, volume and condition is key to promotion and provides uniformity in brand messaging

SALES

Creating PULL from local stockists and selling to market traders ensures your brand sales perform, reach and exceed targets

OUR CLIENTES


CASE STUDIES

We are proud to be associated with some of the biggest brands in the world, providing various solutions tailored to our clients’ needs and developed specifically for the Mozambican market

STRATEGIC PARTNERS IN MOZAMBIQUE

Established in 2004, Tangerine Enterprises Lda was at the time, the first field marketing company to be based in Mozambique. This is where we live, work and play – the Mozambican market is what we know Tangerine provides end-to-end research, marketing and retail channel Who We Are to international and locally based multi-national companies. Our 360° solutions provide all the market intelligence and implementation needed to introduce, expand or re-invent brands within the Mozambican market Our execution is efficient and on-target, ensuring brand development in terms of promotion, visibility, availability and sales And if you’re hoping to extend your footprint into Mozambique, our national retailer base of over 19 000 outlets extends well past the urban centres and into the highly populated peri-urban districts Above all, we ensure that each of our team members receives the necessary support, training and motivation to keep them performing at their best. It is, after all, our people who maintain the level of excellence with which our name has become synonymous

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Tangerine Stats

16

Years


150+

Brands Activated


200+

Employees


1000+

Campaigns


OUR TEAM

Always on the lookout for good people and partners that want to be a part of our growing businesses with a sound track record. If you have a strong brand and want to grow or establish a foothold in an emerging market, then talk to us

Founder

Allan Beaton

Director

Elisabeth Neophytou

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