Allan Beaton


An entrepreneur, with over sixteen years’ experience operating in Mozambique and a deep understanding of sales channels, route to market, promotions and how best to support leading brands, has recently developed a Market Research app, "Cultiva" specifically for emerging markets and designed to keep functioning even when used in non-optimum environments. "Running a business that focuses on helping clients sell their products, has built my skills and proficiency across all sales channels, be it modern trade to open markets"
"Over the years I've built a team of reliable professionals that seek excellence over moderation striving to delight our clients" We're always looking for strong partnerships whether in an emerging market to project manage our application or in Mozambique to be a part of a growing successful team. If you have a strong brand and want to grow or establish a foothold in Mozambique, then talk to me.
My philosophy when consulting to clients looking to grow sales and brand penetration, is to first consider market intelligence. We use a multi-methodology approach with includes exclusive access to a real time data capture tool “Cultiva” to understand and address the extended RTM, demographics, brand availability, pricing, promotion and competitor activity data. We make this mission critical information easily available drilled down to store and sku level. My company Tangerine is well positioned in Mozambique with a national footprint, a trained, passionate team, ready to take on your challenges in research, execution and measurement. Through my company MGL Marketing Guru Limited with its research tool “Cultiva” we can now offer these services to broader emerging markets.
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